For your hotel to grow and position itself alongside the competition, it is essential to have clear objectives and find the channels that align with your project’s image and values. In this case, we will focus on strategies to promote a hotel on Instagram, one of the most popular and interactive channels that will undoubtedly help your hotel progress continuously.
The importance of promoting your hotel on social media
Social media has experienced significant growth in recent years, with more and more people creating accounts on Facebook, Instagram, and Twitter—three of the most popular social networks worldwide. As a result, many businesses have shifted their marketing strategies to these platforms, allowing them to connect with customers more effectively.
But is it enough to simply create a social media account, post, and be done? Definitely not—it goes far beyond that. That’s why we want to share some ideas that will help you win over the app’s algorithm and better understand how to promote a hotel on Instagram, the social network of trends.
How to Promote a Hotel on Instagram
In-app payment:
Instagram offers paid plans for your posts depending on what you want to achieve for your page, whether it’s more profile visits, website visits, messages, or potential customers.
It does not have a standard cost; the budget is whatever you choose to add. However, the higher the budget, the longer the promotion will last, increasing the chances of achieving your hotel’s goals.
Be consistent with your account:
Social media doesn’t usually grow in a day, so consistency is one of the key strategies needed to properly promote your hotel. Make at least one post and one story per day—this will keep customers interested in what you share and encourage continuous interaction with your posts, increasing the chances of them going viral and appearing more frequently on users’ timelines.
Instagram Live:
Instagram offers the option to go live, which is an incredible advantage for easily communicating and engaging with people. During a live session, you can explain the services your hotel offers, its location, and any other important information.
As you speak live, there is a high chance that viewers will have questions and start asking them. This will help you build a more enriching relationship with your customers.
Tell stories with your images.
Posts have the option to add a description—make use of this by detailing the story behind the photo you’re sharing, how and where it was taken, and what it aims to express. Get inspired, look for Instagram post tips, or use your creativity to bring your images to life. This way, your captions will be engaging, spark interest, and keep potential customers from losing interest.
Use polls:
Instagram Stories offer an interactive feature that allows you to create polls. This is a great way to engage with your audience, understand their preferences, and make them feel involved in your hotel’s offerings. You can ask about favorite room types, preferred amenities, or even gather feedback on new services. This not only boosts interaction but also helps you tailor your content to what your audience wants.
This will cause your inbox to fill up with responses from users who follow you. By reading them, you will be able to understand their needs and how you can meet them with the services you offer or plan to implement in the future.
Use specific hashtags:
They are a simple way for users and the algorithm to understand what your post is about. People who search for accounts of interest on Instagram usually do so through hashtags, so when crafting the description for your post, it’s also a good idea to make a list of related topics.
These topics will be key to making your posts appear in searches. So think—what relates to a hotel? Travel, tourism, cities, countries, lodging, and countless other themes you can include.
Create giveaways:
People are often attracted to free products, especially if they can get them by following a few simple steps. Many brands have used this strategy and achieved exponential success, gaining followers and loyal customers. Here are some giveaway ideas for a hotel:
• A full day at the hotel, exploring and experiencing its spaces and services.
• Discounts on future hotel bookings.
• A stay at the hotel with a guest (2-3 nights would be ideal).
Advantages of promoting your hotel on Instagram
Instagram is a social network based on sharing photos and videos in real-time through posts or stories. This is its greatest advantage, and you can make the most of it.
Take photos of what your hotel offers: dinners, available rooms, how the reception looks, and the spaces open for guests to have a completely pleasant stay. This will bring your hotel closer to your followers and increase the chances of more people being encouraged to travel and choose the space you are showcasing.
It is not easy to establish a strong position, as competition will always be there. However, all it takes is learning how to promote a hotel on Instagram with the right strategies. With success, your hotel will begin to build a strong reputation among other hotels that are continuously growing.
