When your hotel’s online reputation is positive, you can use this as a marketing tool that can be perfectly reflected in your growth and sales.
What is the first thing a tourist thinks about before choosing a vacation spot? Surely you have gone to many places by reference of other tourists and that has made your experience safer and more real.
One of the positive things about the digital boom is that everything is easy to find. The good, the bad and the regular is referenced by a third party that can serve as a guide or as an example. The use of social networks and the Internet in general has created a great expansion of brands. Any user can share the quality of your hosting service with just one click.
How to improve hotel bookings by taking advantage of this opportunity in the online world?
“According to TripAdvisor, 93% of users check a hotel’s online reputation before making a booking decision and 49% of travelers will not book at a hotel if it does not have reviews.”
Ratings and reviews have become a major source of information for future customers. In addition, measuring them will help you manage and improve bookings at your hotel or establishment.
Communication and good treatment contribute in the same way to the loyalty of your current customers. Their good experience will motivate others to use your services or products.
Keep in mind also that managing your social network or review platform is not only about creating good responses. It is essential to respond to both good and bad reviews. As a service provider, a recommendation can also be addressed as a need of your guests. Providing a solution to this, in the future, will help you considerably to decrease negative comments.
If your establishment has this tool as feedback and has few comments, keep in mind that travelers can read between 3 to 6 comments before making a decision. The vast majority of travelers consult through TripAdvisor, Google and other online travel agencies (OTA’s). So these are other effective ways to increase hotel bookings.
LobbyPMS hotel software helps you increase your hotel’s reviews by sending automated emails to guests after they check out. These emails allow you to invite all guests to leave a short review of their stay on platforms like TripAdvisor or Facebook.
