Having your hotel or accommodation full of visitors throughout the year is the dream of all business owners and entrepreneurs in the sector. Simply offering a “bed rental” service is not enough to make it profitable and that is why we will look at various hotel strategies to attract customers.
How to increase the number of guests in your hotel?
Increasing the flow of customers and keeping it constant is the main objective that must be met for the success of a hotel or accommodation, but how to achieve this?
The first factor to consider is customer satisfaction, which has already been achieved. The more satisfied a guest is, the more likely it will be to impact the popularity of the hotel and the number of customers.
Taking into account the basic details will be the most important task, an impeccable, quiet and comfortable space, friendly, attentive and willing staff; the facilities that you can provide to guests will be the first step to having loyal customers and, in the same way, more customers.
We can assure you that a customer who comes to your hotel for the first time will want to continue visiting you again and again and this can be more profitable than looking for new customers.
Leaving your customers satisfied with their experience will also get them to leave positive comments about their experience; word of mouth is one of the best marketing strategies.
4 Strategies to attract new customers to your hotel
In addition to paid advertising in traditional and digital media, there are many more ways to promote your hotel or accommodation and encourage those who have heard about it to visit it. Here are some strategies to attract new customers to your hotel that may interest you:
Official website of the hotel with the possibility of making a reservation
Having a website, even if it is only informative, is almost a mandatory requirement for any business; it gives security and confidence to users.
If your potential customers can find all the information about your hotel online, they will feel more comfortable making a reservation.
Take your website to the next level by allowing your potential customers to make reservations directly on it . This will make the process simpler and faster for both parties and will give it a more professional look.
There are multiple sales channels such as Booking, Airbnb, Trivago, these allow you to publish information about your accommodation and make reservations but it is key to have your own website that allows this.
Using multiple sales channels
The popularization of booking engine services has made it easier for users to plan their trips around the world, most users choose to make their reservations through them because they allow them to compare prices and benefits from one place.
The service provided by these search and booking engines has a commission cost, but the cost is still much lower compared to the benefits we can receive from them.
These platforms invest heavily in advertising campaigns and their websites are very well positioned. This is one of the best strategies for hotels that are just starting out to attract clients.
Comment pages
As we mentioned previously, word of mouth is very important to generate trust among potential clients and we must learn to take advantage of it.
Activate a comment section on your website and ask your visitors to leave a review, encouraging them with extra courtesies to do so. Try to respond to all comments so that users who do read them see a two-way communication.
Public Relations Events
Having your hotel as a “sleep and breakfast” hotel wastes the potential of a space that was designed to be enjoyed. Therefore, depending on the details of the location of your hotel or accommodation,
Even if the work flow is slower during the low season, you can always offer your space for events of all kinds; this is an excellent strategy for hotels to attract clients.
Depending on the space available, it can be used for seminars, conferences, shows for any kind of festivity, weddings, theme parties or private concerts.
Make the most of your space at any time of the year and at the same time open the doors for new people to get to know your hotel and perhaps become future guests.
