Creating advertising for small hotels can be a bit complicated, so it’s important to ask yourself: is just promoting enough? This is an ongoing challenge in which it’s important to know and understand how to generate interest in order to capture people’s attention and thus increase the number of potential customers.
For this reason, we leave you here some strategies and recommendations that will allow you to create the best advertising for small hotels.
Make active use of social media
Travel usually begins on the Internet, through an advertisement seen on a social network or simply because the idea of traveling was born and from there a search for hotels in the countries you want to visit began.
Travelers often do prior searches on social networks like Instagram and Facebook, as they are social networks that are constantly updated and easy to use. These social networks par excellence allow for the development of marketing strategies and, as they are applications in which visual media are used to attract attention, you can make very good use of this to create valuable content that is constantly engaging people to continue seeing what you publish on your hotel’s social network.
Here are some examples of what you can do:
- Take good photos of the rooms and facilities that are available to guests.
- Use this medium to create communication channels that invite people who are interested in booking at your hotel to learn more about what you can offer them.
- Be consistent with your posts, upload at least one photo per day and creative stories.
- Interact on posts and respond to any comments that may be made on what you upload, so people know that you are aware of what they can comment on.
- Showcase the experiences that guests have already had at your hotel: with their permission, take photos of them inhabiting the spaces and using the facilities. This will motivate your potential customers to book at your hotel.
Create a website
Don’t have a website that allows you to connect with customers yet? As we said in the previous point, travel begins on the Internet, and today almost everyone uses it to make reservations. It is very important to have a website that allows customers to find out about the services your hotel can offer them, and that they can also easily book from there.
Here are some points to keep in mind when creating a website:
- It should be visually striking: it should be a site that is not overloaded with meaningless information. Ideally, everything should be harmonious, with good color contrast, use of images of your hotel, and it should be easy to navigate through the entire menu. It is also important to keep in mind that it looks good on mobile devices.
- Include questions : Think like a potential customer and make a section of the questions that you think people are most likely to ask when thinking about booking a hotel and answer them with information about your hotel.
- Clarity of information: Add information regarding what types of services you provide, the price of these services, and how they are accessed.
- Provide visible contact numbers : It is very common for people to prefer to call to have closer and clearer communication with the person offering the service.
Take care of the way you treat your clients
Offers incredible experiences before, during and after the service. The customer can become an advertising voice. The chances that customers who have already been part of your hotel’s experience will end up recommending the hotel to family, friends or people who ask where they can book, increase if you have a basic positive approach that demonstrates your professionalism.
Attracting new guests is important, but keeping existing ones can also bring many more benefits to your hotel.
Search Engine Optimization
If you already have a website or are planning to create one, it is necessary to work on SEO , but what is SEO? These are actions and strategies that allow you to optimize your positioning in Internet search engines. In simpler terms, it is a way for your site to appear on the first page of Google and the search engines.
This is recommended for online popularity, as it will be of no use to you to have an attractive website if the information on it will not be clicked or read: create blogs and write articles enriched with relevant information using keywords that have to do with hotel searches, this will help maintain positioning among the competition.
Why is advertising important for small hotels?
A hotel does not grow overnight and advertising is the best method of communication used to increase people’s consumption for a good or service offered.
In a competitive market like the hotel industry, it is necessary to know how to orient and consciously carry out the advertising that will allow your hotel to be known and for people to refer to it as a service provided with quality and full of pleasant experiences.
