An article published by the U.S. marketing agency WebFX reveals the impact that social media is having on global tourism, so today we’re going to talk about different social media strategies for hotels.
The agency’s publication The agency’s publication highlights the significant influence of social networks on people when planning a trip. Position your hotel on social networks!
In fact, according to WebFX, 52% of Facebook users say they have been inspired by their friends’ photos for their future travel plans.
Additionally, the study mentions that when searching for travel information, 1 in 5 travelers use social networks for research:
- Destinations: 27%.
- Hotels: 23%.
- Vacation activities: 22%.
- Attractions: 21%.
- Restaurants: 17%.
For that reason, we have compiled a series of social networking strategies for hotels that will be of great help to start or strengthen your social media strategy:
12 social media strategies for hotels
1. Publish fun content
Publish images that your community can share, that attract attention and that generate an action to those potential customers who may be interested in your content.
2. Show the personality of your establishment
Publish content of your own value, seek to create a differential factor that no other company offers and that your company has. That is, an added value with which the user feels unique.
3. Interact with your followers
Creating social media strategy conversations for a hotel generates the option to interact with your followers either through questions where they can answer or post comments in reaction to your photos or videos.
4. Use photos and videos
although it is the most basic in networks, users like to see networks with diversity.
Publish areas of your establishment that attract attention, so that when people see the content they want to stay or enjoy that space, for example, rooms, recreational areas, spa, among others.
If you need supporting images the following page suggestions will work for you: Pinterest, Shutterstock, Vilma Nuñez.
5. Hold promotions or contests:
creating discount campaigns or contests where your followers can get a free prize helps a lot.
One modality is the famous “GiveAway” campaigns are very useful when you want to publicize your products or business.
The gift depends on the type of business you have. If it’s a hotel you could give away free nights of lodging. In a restaurant you could give a free dinner or a free drink at their bar.
Promote the contest through social networks.
It is recommended that it has conditions. For example, mention one or more people. So if each follower tags a friend your followers will grow and more people can participate.
If your goal is to generate follower growth, then it can be useful to give gifts to people with large groups of followers who are usually influencers so that they know about your products and thus recommend you to their followers.
6. Respond to all comments
By responding to all comments on your social networks you show your followers that you care about them and your business.
They will love to see that you can take the time to respond to both positive and negative comments. Every comment you make creates interactions on your account, which in turn improves your visibility within the social network.
Pay special attention to negative comments. Take the time to respond and turn each one into an aspect of business improvement.
Remember to be calm, polite and explain what happened, and apologize if necessary. This type of situation can build customer loyalty.
7. Publish images of your real customers
We usually like to see photos of experiences obtained by others because this generates more credibility.
As an establishment share images of your guests that are of good quality and that demonstrate the positive experience obtained and the good service you have offered. Your followers might be interested in learning about your service in the future.
8. Publish events
In some social network accounts it is allowed to publish a list of events on schedules for the future.
Take advantage of this, your followers will like to keep up with what’s going on and hopefully they and their friends can join you.
Take photos, videos of your events and upload them as they happen.
Again, remember to encourage interaction with your followers.
9. Show even the smallest details to attract attention.
use lights, lamps, bathroom details, create photos of the rooms from strategic points, take advantage of the decorations, beds, mirrors, swimming pools, among others.
10. Be consistent in publications
Create a publication schedule, try to analyze the most convenient schedule according to your strategic audience and at least you should publish two to three times a week.
11. Use hashtags
Only when necessary. It will help you to position and classify the published content and, especially, to generate more interaction between the content and other users interested in the topic. Use generator pages such as Tagsfinder or Sistrix.
12. Filters
play with filters to enhance your images, especially if you want to give a personalized touch to your profile, it is advisable to always use the same filter tone.
We hope you liked these social media strategies for hotels, don’t forget to leave us a comment or write us if you want us to tell you a little more.
Optimized by Seo Consultant – Andrés Hoyos U
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