Marketing for hotels goes beyond implementing the classic variants of price, product, place and promotion, so today we will talk about the Aromas for a hotel. You need other ways to provide your guests with a differential value experience that connects them with your concept and increases sales.
Aroma marketing is part of the new era of marketing: it is the use of different aromas that stimulate the senses and are capable of generating certain atmospheres.
Aromas, a trend that is gaining strength due to its great capacity to produce changes in human behavior. Chains such as Starbucks or Dunkin’ Donuts have discovered the importance of the smell of fresh coffee to attract customers.
In recent years, the number of establishments that work with aroma, even if it is not derived from their own products, has increased. Luxury hotels such as Sheraton, Sofitel, Westin, Intercontinental or Mandarin Oriental are using this trend to go one step ahead of the competition. They understood the importance of having a unique smell that differentiates them from other lodges.
Hotel scents have been proven to change the mood. So we’ve compiled the most readily available fragrances from around the world that can help you provide a better experience for your guests.
Cinnamon: the cinnamon tree comes from Sri Lanka and its aroma is a powerful mental stimulant.
Lavenderis a plant native to the Mediterranean basin and North Africa. Its aroma has a calming and sedative effect. Recommended to reduce nervousness and depression.
Pine: There are about 110 species of pine in the world. Its aroma is famous for giving a sense of well-being and being an energizer.
Lemon: this extremely fragrant, tart-tasting edible fruit conveys cleanliness and freshness and reduces stress.
Orange: A fruit brought from the sweet orange tree that its fragrance is considered an excellent antidepressant.
Peppermint: Is from a genus of herbaceous perennial plants whose aroma enhances brain activity and facilitates concentration.
Vanilla: vanilla is a type of orchid and its essence reduces stress.
Optimized by Seo Consultant – Andrés Hoyos U.
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