{"id":10298,"date":"2019-06-22T03:17:38","date_gmt":"2019-06-22T08:17:38","guid":{"rendered":"https:\/\/lobbypms.com\/uncategorized\/12-tips-to-promote-your-hotel-on-social-networks\/"},"modified":"2025-02-19T13:25:44","modified_gmt":"2025-02-19T18:25:44","slug":"12-tips-to-promote-your-hotel-on-social-networks","status":"publish","type":"post","link":"https:\/\/lobbypms.com\/en\/boost-hotel\/12-tips-to-promote-your-hotel-on-social-networks\/","title":{"rendered":"12 tips to promote your Hotel on Social Networks"},"content":{"rendered":"&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">An article published by the U.S. marketing agency<span style=\"color: #000000;\"> WebFX reveals the impact that social media is having on global tourism, so today we&#8217;re going to talk about different social media strategies for hotels.<\/span><\/span><\/p>&#13;\n&#13;\n<p class=\"access\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><a href=\"https:\/\/www.webfx.com\/blog\/social-media\/social-media-mobile-travel\/\"><span style=\"color: #000000;\">The agency&#8217;s publication<\/span><\/a> The agency&#8217;s publication highlights the significant influence of social networks on people when planning a trip. Position your <strong>hotel<\/strong> on social networks! <\/span><\/p>&#13;\n&#13;\n<p class=\"access\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">In fact, according to WebFX, 52% of Facebook users say they have been inspired by their friends&#8217; photos for their future travel plans.<\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Additionally, the study mentions that when searching for <strong>travel information<\/strong>, 1 in 5 travelers use social networks for research:<\/span><\/p>&#13;\n&#13;\n<ul class=\"wp-block-list\">&#13;\n<li><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Destinations: 27%.<\/span><\/li>&#13;\n<li><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>Hotels<\/strong>: 23%.<\/span><\/li>&#13;\n<li><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>Vacation activities<\/strong>: 22%.<\/span><\/li>&#13;\n<li><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Attractions: 21%.<\/span><\/li>&#13;\n<li><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Restaurants: 17%.<\/span><\/li>&#13;\n<\/ul>&#13;\n&#13;\n<p id=\"en-este-sentido-desarrollar-estrategias-de-marketing-o-crear-estrategias-de-redes-sociales-para-hoteles-se-convierte-en-una-actividad-trascendental-para-tu-negocio\"><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">In this sense, <strong>developing marketing strategies or creating social media strategies for hotels becomes a transcendental activity for your business.<\/strong><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">For that reason, we have compiled a series of<strong> social networking strategies for hotels<\/strong><\/span> <span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">that will be of great help to start or strengthen your <strong>social media strategy<\/strong>:<\/span><\/p>&#13;\n&#13;\n<h2 id=\"12-estrategias-de-redes-sociales-para-hoteles\" class=\"has-text-align-center wp-block-heading\">12 social media strategies for hotels<\/h2>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"1-publica-contenido-divertido\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>1. Publish fun content<\/strong><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Publish images that your community can share, that attract attention and that generate an action to those potential customers who may be interested in your content.<\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"2-muestra-la-personalidad-de-tu-establecimiento\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>2. Show the personality of your establishment<\/b><\/span><\/h3>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">Publish content of your own value, seek to create a differential factor that no other company offers and that your company has. That is, an added value with which the user feels unique.   <\/span><\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"> <\/span><\/p>&#13;\n&#13;\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1508\" src=\"https:\/\/lobbypms.com\/wp-content\/uploads\/2025\/02\/Gente-de-mar.png\" alt=\"social media strategies for hotels\"\/><\/figure>&#13;\n&#13;\n<p class=\"has-text-align-left\">\u00a0<\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"3-interactua-con-tus-seguidores\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>3. Interact with your followers<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">Creating social media strategy conversations for a hotel generates the option to interact with your followers either through questions where they can answer or post comments in reaction to your photos or videos.<\/span><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"4-utiliza-fotos-y-videos\"><b style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">4. Use photos and videos<\/b><\/h3>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">although it is the most basic in networks, users like to see networks with diversity.<\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Publish areas of your establishment that attract attention, so that when people see the content they want to stay or enjoy that space, for example, rooms, recreational areas, spa, among others.<\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">If you need supporting images the following page suggestions will work for you:<\/span><span style=\"color: #000000;\"> Pinterest<span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">, Shutterstock<\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">, <\/span>Vilma Nu\u00f1ez<span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">.<\/span><\/span><\/p>&#13;\n&#13;\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1509\" src=\"https:\/\/lobbypms.com\/wp-content\/uploads\/2025\/02\/bubble-e1561172984220.png\" alt=\"Best images for your hotel\"\/><\/figure>&#13;\n&#13;\n<p class=\"has-text-align-left\">\u00a0<\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"5-hacer-promociones-o-concursos\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>5. <\/strong><b>Hold promotions or contests:<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">creating discount campaigns or contests where your followers can get a free prize helps a lot.<\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">One modality is the famous <strong>&#8220;GiveAway&#8221;<\/strong> campaigns are very useful when you want to publicize your products or business.<\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">The gift depends on the <strong>type of business<\/strong> you have. If it&#8217;s a hotel you could give away free nights of <strong>lodging<\/strong>. In a restaurant you could give a free dinner or a free drink at their bar.    <\/span><\/p>&#13;\n&#13;\n<h4 class=\"wp-block-heading\" id=\"promueva-el-concurso-a-traves-de-redes-sociales\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Promote the contest through social networks.<\/span><\/h4>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">It is recommended that it has conditions. For example, mention one or more people. So if each follower tags a friend your followers will grow and more people can participate.    <\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">If your goal is to generate follower growth, then it can be useful to give gifts to people with large groups of followers who are usually influencers so that they know about your products and thus recommend you to their followers.  <\/span><\/p>&#13;\n&#13;\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1517\" src=\"https:\/\/lobbypms.com\/wp-content\/uploads\/2025\/02\/concurso.png\" alt=\"Social Media Strategy Fan Page Nena Beach Resort\"\/><\/figure>&#13;\n&#13;\n<p class=\"has-text-align-left\">\u00a0<\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"6-responde-todos-los-comentarios\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>6<span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">. <b>Respond to all comments<\/b><\/span><\/strong><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">By responding to all comments on your social networks you show your followers that you care about them and your business.<\/span><\/span><\/strong><\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">They will love to see that you can take the time to respond to both positive and negative comments. Every comment you make creates interactions on your account, which in turn improves your visibility within the social network. <\/span><\/span><\/strong><\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Pay special attention to negative comments. Take the time to respond and turn each one into an aspect of business improvement. <\/span><\/span><\/strong><\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\"><span style=\"font-weight: 400;\">Remember to be calm, polite and explain what happened, and apologize if necessary. This type of situation can <strong>build customer loyalty<\/strong>. <\/span><\/span><\/strong><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"7-publica-imagenes-de-tus-clientes-reales\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>7. Publish images of your real customers<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">We usually like to see photos of experiences obtained by others because this generates more credibility.<\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">As an establishment share images of your <strong>guests<\/strong> that are of good quality and that demonstrate the positive experience obtained and the good service you have offered. Your followers might be interested in learning about your service in the future. <\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"8-publica-eventos\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">8. Publish events<\/b><\/span><\/h3>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-size: 14pt;\">In some social network accounts it is allowed to publish a list of events on schedules for the future.<\/span><\/span><\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-size: 14pt;\">Take advantage of this, your followers will like to keep up with what&#8217;s going on and hopefully they and their friends can join you.<\/span><\/span><\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-size: 14pt;\">Take photos, <\/span><span style=\"font-size: 18.6667px;\">videos<\/span><span style=\"font-size: 14pt;\"> of your events and upload them as they happen.<\/span><\/span><\/span><\/span><\/p>&#13;\n&#13;\n<p id=\"una-vez-mas-recuerde-que-debe-fomentar-la-interaccion-con-sus-seguidores\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\"><em><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"font-size: 14pt;\">Again, remember to encourage interaction with your followers.<\/span><\/span><br\/><\/em><\/span><\/span><\/p>&#13;\n&#13;\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-1510\" src=\"https:\/\/lobbypms.com\/wp-content\/uploads\/2025\/02\/eventos.png\" alt=\"Happy Buddha Hostal Fan Page\"\/><\/figure>&#13;\n&#13;\n<p class=\"has-text-align-left\">\u00a0<\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"9-muestra-hasta-los-pequenos-detalles-que-para-que-llamen-la-atencion\"><span style=\"font-weight: 400;\"><br\/><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>9. Show even the smallest details to attract attention.<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">use lights, lamps, bathroom details, create photos of the rooms from strategic points, take advantage of the decorations, beds, mirrors, swimming pools, among others.<\/span><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"10-se-constante-en-las-publicaciones\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>10. Be consistent in publications<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b><span style=\"font-weight: 400;\">Create a publication schedule, try to analyze the most convenient schedule according to your strategic audience and at least you should publish two to three times a week.<\/span><\/b><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"11-utiliza-hashtags\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>11.  <b>  Use hashtags<\/b><\/strong><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong><span style=\"font-weight: 400;\">Only when necessary. It will help you to position and classify the published content and, especially, to generate more interaction between the content and other users interested in the topic. Use generator pages such as    <\/span><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Tagsfinder or Sistrix.<\/span><\/span><\/strong><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\" id=\"12-los-filtros\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>12. Filters<\/b><\/span><\/h3>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">play with filters to enhance your images, especially if you want to give a personalized touch to your profile, it is advisable to always use the same filter tone.<\/span><\/span><\/p>&#13;\n&#13;\n<p>We hope you liked these social media strategies for hotels, don&#8217;t forget to leave us a comment or write us if you want us to tell you a little more.<\/p>&#13;\n&#13;\n<p class=\"has-text-align-right\">Optimized by <a href=\"https:\/\/seoandreshoyos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seo Consultant<\/a> &#8211; Andr\u00e9s Hoyos U<\/p>&#13;\n<hr class=\"wp-block-separator\" \/>&#13;\n<h2 class=\"wp-block-heading\" id=\"un-motor-de-reservas-ahora\"><span style=\"color: #1dbfe5; font-size: 14pt;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><b>A BOOKING ENGINE NOW!<\/b><\/span><\/span><\/h2>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"color: #000000; font-size: 14pt;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"color: #000000;\">The WebFX report states that 50% of <\/span><strong><span style=\"color: #000000;\">companies<\/span><\/strong><span style=\"color: #000000;\"> <strong>hotels<\/strong> have a link or widget to allow travelers to make <strong>direct bookings<\/strong>.<\/span><\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"color: #000000; font-size: 14pt;\"><span style=\"font-family: helvetica, arial, sans-serif;\"><span style=\"color: #000000;\">In Lobbypms, we offer an easy to implement <a href=\"https:\/\/lobbypms.com\/en\/booking-engine\/\" target=\"_blank\" rel=\"noopener\">Booking Engine<\/a>, with a professional design that allows you to show your accommodation in an attractive way and most importantly allows you to generate direct bookings from your social networks with 100% secure online payments.<\/span><\/span><\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-left\"><span style=\"font-size: 14pt; font-family: helvetica, arial, sans-serif;\">Get to know now our <a href=\"\/\">PMS software for hotels<\/a> and request a 15-day free trial.  <\/span><\/p>&#13;\n&#13;\n<p class=\"has-text-align-right\">.<\/p>&#13;\n&#13;\n<p>\u00a0<\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>&#13; An article published by the U.S. marketing agency WebFX reveals the impact that social media is having on global tourism, so today we&#8217;re going to talk about different social media strategies for hotels. &#13; &#13; The agency&#8217;s publication The agency&#8217;s publication highlights the significant influence of social networks on people when planning a trip. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[117],"tags":[196,199,138,139],"class_list":["post-10298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost-hotel","tag-hotel-administration","tag-instagram-en","tag-promocion-de-alojamientos","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Position your Hotel in Social Networks with these strategies | Lobby PMS<\/title>\n<meta name=\"description\" content=\"Position your hotel, hostel or any accommodation with these social media strategies for hotels that will help increase your visibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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