{"id":10293,"date":"2018-01-30T05:38:55","date_gmt":"2018-01-30T10:38:55","guid":{"rendered":"https:\/\/lobbypms.com\/uncategorized\/aroma-marketing-know-this-trend-that-can-connect-your-guests-with-your-hotel\/"},"modified":"2025-02-19T13:16:02","modified_gmt":"2025-02-19T18:16:02","slug":"aroma-marketing-know-this-trend-that-can-connect-your-guests-with-your-hotel","status":"publish","type":"post","link":"https:\/\/lobbypms.com\/en\/boost-hotel\/aroma-marketing-know-this-trend-that-can-connect-your-guests-with-your-hotel\/","title":{"rendered":"Aroma Marketing: know this trend that can connect your guests with your Hotel"},"content":{"rendered":"&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Marketing for hotels goes beyond implementing the classic variants of price, product, place and promotion, so today we will talk about the Aromas for a hotel. You need other ways to provide your guests with a differential value experience that connects them with your concept and increases sales. <\/span><\/p>&#13;\n&#13;\n<p><strong><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\">Aroma marketing is part of the new era of marketing: it is the use of different aromas that stimulate the senses and are capable of generating certain atmospheres.<\/span><\/strong><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">Aromas, a trend that is gaining strength due to its great capacity to produce changes in human behavior. Chains such as   <\/span>Starbucks or Dunkin&#8217; Donuts<span style=\"font-weight: 400;\"> have discovered the importance of the smell of fresh coffee to attract customers.<\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\">In recent years, the number of establishments that work with <strong>aroma<\/strong>, even if it is not derived from their own products, has increased.  <\/span><\/span><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><span style=\"font-weight: 400;\"><strong>Luxury hotels<\/strong> such as <\/span>Sheraton, Sofitel, Westin, Intercontinental or Mandarin Oriental<span style=\"font-weight: 400;\">  are using this trend to go one step ahead of the competition. They understood the importance of having a unique smell that differentiates them from other <strong>lodges<\/strong>. <\/span><\/span><\/p>&#13;\n&#13;\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400; font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><strong>Hotel scents<\/strong> have been proven to <strong>change the mood<\/strong>. So we&#8217;ve compiled the most readily available fragrances from around the world that can help you provide a <a href=\"https:\/\/lobbypms.com\/en\/channel-manager\/\">better experience for your guests<\/a>. <\/span><\/h3>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Cinnamon: <\/b><span style=\"font-weight: 400;\">the cinnamon tree comes from Sri Lanka and its aroma is a powerful mental stimulant.<\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Lavender<\/b><span style=\"font-weight: 400;\">is a plant native to the Mediterranean basin and North Africa. Its aroma has a calming and sedative effect. Recommended to reduce nervousness and depression.  <\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Pine:<\/b><span style=\"font-weight: 400;\">  There are about 110 species of pine in the world. Its aroma is famous for giving a sense of well-being and being an energizer. <\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Lemon:<\/b><span style=\"font-weight: 400;\"> this extremely fragrant, tart-tasting edible fruit conveys cleanliness and freshness and reduces stress.<\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Orange:<\/b><span style=\"font-weight: 400;\"> A fruit brought from the sweet orange tree that its fragrance is considered an excellent antidepressant.<\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Peppermint: <\/b><span style=\"font-weight: 400;\">Is from a genus of herbaceous perennial plants whose <strong>aroma<\/strong> enhances brain activity and facilitates concentration.<\/span><\/span><\/p>&#13;\n&#13;\n<p><span style=\"font-family: helvetica, arial, sans-serif; font-size: 14pt;\"><b>Vanilla: <\/b><span style=\"font-weight: 400;\">vanilla is a type of orchid and its essence reduces stress.<\/span><\/span><\/p>&#13;\n&#13;\n<p>Optimized by <a href=\"https:\/\/seoandreshoyos.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Seo Consultant<\/a> &#8211; Andr\u00e9s Hoyos U.<\/p>&#13;\n<hr class=\"wp-block-separator\" \/>&#13;\n<p>In <a href=\"https:\/\/lobbypms.com\/en\/\">LobbyPMS Pms for Hotels<\/a> we offer an easy to implement <a href=\"https:\/\/lobbypms.com\/en\/booking-engine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Booking Engine<\/a>, with a professional design that allows you to showcase your accommodation in an attractive way and, most importantly, allows you to generate direct bookings from your social networks with 100% secure online payments.  <\/p>&#13;\n&#13;\n<p><strong>Log on now to <a href=\"https:\/\/lobbypms.com\/en\/\">www.lobbypms.com <\/a>and request a 15-day free trial.  <\/strong><\/p>&#13;\n&#13;\n<p>\u00a0<\/p>&#13;\n","protected":false},"excerpt":{"rendered":"<p>&#13; Marketing for hotels goes beyond implementing the classic variants of price, product, place and promotion, so today we will talk about the Aromas for a hotel. You need other ways to provide your guests with a differential value experience that connects them with your concept and increases sales. &#13; &#13; Aroma marketing is part [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[117],"tags":[],"class_list":["post-10293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boost-hotel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aromas for your hotel: a unique sensory experience | LobbyPMS<\/title>\n<meta name=\"description\" content=\"Hotel scents, essential to provide your guests with differential experiences that connect them with your business and increase bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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